Co-create Duara with us and shape the future of travel.


Co-create Duara with us and shape the future of travel.

Our ideology.

When we travel we want to meet local people and see real life. We dream about being treated as family members, not as guests. Most of all we want to value and benefit locals wherever we go.

Duara is an online service that gives you access to everyday life in Africa, Asia and Latin America. We believe that by choosing the right alternatives travellers can empower communities and drive the development of micro-entrepreneurship. Duara is one of these choices. See our business model.

Duara is from Swahili and means circle. That is exactly what we aim to create in our villages by connecting families with each other, to offer you experiences that last for a lifetime.


Our story.

We are Annika, Elina, Johanna, and Juho, the people behind Duara. 

We  found each other in spring 2015 with the help of mutual friends,and a little luck. We quickly realized that we shared many  fundamental values and a love of travel, so we participated in a social entrepreneurship competition over a weekend last  May. That weekend Duara was born. 

We all share the same passion for sustainable travel, but the spark to create Duara came from different directions, and from varying personal perspectives in each of us.

Annika is a world traveller with a personal calling to design ethical services, and travel seemed to be an area where service design could have a meaningful impact. Few years ago she envisioned a travel service that would empower both travelers and locals to make a difference in emerging communities... the heart of the Duara concept.

Elina grew up in a warm-hearted  family with parents who spent their professional lives devoted to building cooperative development efforts in emerging countries. Growing up she lived in Tanzania and learned to appreciate people from many cultures and backgrounds. Today she is dedicated to using her experiences to help improve people's lives through sustainable business opportunities.

Johanna was bitten by the travel bug at a very young age and has spent most of her free time since then discovering the world. She studied in the travel industry and now seeks to combine her passion for travel with her desire to contribute to making tangible, meaningful change in the world.

Juho discovered Duara last spring at a startup event and was captivated by the vision and possibilities he saw in the concept. Juho is our IT specialist, and enjoys both the complexity and freedom he finds in creating code. He is always seeking new and authentic experiences in his travels, and is eager to continue building the adventure that is Duara.

Instances that have helped us along our path

Contact us.

Travel visionary & 
impact enthusiast

tel. +358 45 6314 068

Business mind & emerging market professional

tel. +358 40 7533 848


User experience designer & 
branding whiz

tel. +358 44 5446 112


Technology wizard &
startup geek

tel. +358 50 3091 514

Finance guru &
corporate law expert

tel. +358 50 3414 552


Build Duara with us.

We are looking for:

  • Local partners with strong links to communities in Africa, Asia and Latin America. These can be NGOs, micro finance groups, community banks or other organizations with local networks.
  • Sales and marketing partners in the travel industry willing to offer a new alternative experience to their quality-conscious clientele.
  • Advisors and investors driven not only by financial gain, but by a desire to contribute to local development that has a significant economic impact on communities we serve.

We believe that the most profitable businesses in the future will be those solving big societal challenges. Duara wants to become one of the problem solvers.

You are welcome to join the adventure. 

Investors, media and partners: 
Johanna Vierros
johanna@duaratravels.com | tel. +358 45 6314 068

Travellers and communities: 
Elina Voipio
elina@duaratravels.com | tel. +358 40 7533 848

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